Online Paid Advertising or Pay Per Click (PPC) is the process of driving traffic to your website using paid online ads. In other words, you pay search engines and platforms like Google for Google AdWords, ideally your content comes up first driving more awareness and traffic. Today, the cost of AdWords and paid campaigns has gone up significantly due to a saturation of the market, thus leading to the next phase of PPC advertising, paid advertising on social media platforms. Today an even bigger increase is in Search Engine Optimization (SEO) as users are now scrolling past the PPC ads to view the organic search results. However, PPC still works in synergy with SEO and can bring value, increased ranking and traffic to your business.