When it comes to consumers or any relationship that involves a business transaction, the foundation of trust is of utmost importance. Email marketing, due to its direct and personal nature, allows consumers and businesses to establish a more trusting relationship. 65.9% of consumers sign up for email marketing to avail loyalty or rewards programs and personalized offers. 62% of consumers have been identified to open their emails due to customized subject lines. This personalization cannot be offered by social media marketing. Email marketing also allows consumers to directly contact the company when it comes to questions and queries. Email marketing is an excellent choice if you want to reach a large audience in a short period of time. It is more economical and proven to yield a higher ROI.